Senior Media Officer, Australian Science Media Centre
Joe Milton is an evolutionary biologist who, after studying plants for ten years at various Scottish universities, made a move into journalism. Since then he has worked as the assistant editor of a scientific journal, The Biologist, and worked as a journalist at the Financial Times, Nature and New Scientist, among others. Joe joined the London Science Media Centre in 2010, where he was Senior Press Officer for Mental Health, before taking up the position of Senior Media Officer at the Australian Science Media Centre in 2012. Joe is a regular guest on Radio National Drive’s Research Filter slot, chatting science with host Patricia Karvelas, and on 2CC radio in Canberra.
Scimex – maximising your media presence through the Australian Science Media Centre (AusSMC)
Workshop, Wednesday 16 May, 1330–1500
Everyone needs a bit of science in their lives, but some audiences can be hard to reach. Mainstream media is an effective route to large audiences not naturally drawn to STEMM subjects, and Scimex – the Science Media Exchange – offers an effective route to mainstream Australian journalists.
During this workshop, Dr Joseph Milton from the Australian Science Media Centre will explore how you can get the most out of working with the mainstream media through Scimex. He will focus on making tricky science accessible, avoiding jargon, the changing media landscape, and how and why news stories are structured. He will also provide top tips on talking to journalists, planning and preparing for media interviews, and how to communicate your message to a broad lay audience.